Obama,Darwin and KFC

紅、白加深藍的配色似乎很受歡迎，Obama 這張競選海報感覺參考KFC老伯伯很多。
中間這個是大名鼎鼎的達爾文，2009年正是達爾文誕生200周年。這張海報不曉得是誰設計的....

KFC老伯伯真的很受歡迎啊。不過底下這個阿婆實在讓人有點無言


呼，好主動的黃昏之戀啊。


reference:
http://blog.wired.com/music/images/2008/06/03/obama_hope.jpg
http://pic.nipic.com/2007-12-22/2007122215540437_2.jpg
http://i2.sinaimg.cn/travel/ul/2009/0116/U3332P704DT20090116105055.jpg
http://i2.sinaimg.cn/travel/ul/2009/0116/U3332P704DT20090116105006.jpg
http://www.mikero.com/darwin/darwin-3-sm.gif

Reading Digital Texts 數位文本閱讀

即便是相同的主題，閱讀的文本的形式不同，人的理解經驗常常就會有不同。比方說，同是金庸的神雕俠侶、漫畫版、網路版，電影版，或是，遊戲版的神雕俠侶。都很不同。

文本呈現事物的形式常常不知不覺的影響了人的思維模式，改變了人的行為表達。因此如果大量閱讀某一類文本，就可能在行為和思想上有比較顯著的改變。

有人據此做了一個推論，『現在的年輕人，想法常常很跳 tone，可能跟他們被網路化的程度有很大的關係。』

啊~原來是Hyperlink 的錯嗎？


Reference

Burbules,. N. The Web as a Rhetorical Place. In I. Snyder (2002) (ed) Silicon Literacies: Communication, innovation and Education in the Electronic Age. Routledge: London.

Additional readings:
Bolter, J. and Grusin, R. (2000). Remediation: Understanding new media. MIT Press: Cambridge.

Bolter, D.J. (2001 2nd ed.) Writing Space: Computers, Hypertext and the Remediation of Print Mahwah, N.J: Lawrence Erlbaum

Lister et al (2003). New Media: A critical introduction. Routledge: London

Gee, J. (2004) What video games have to teach us about learning and literacy. Palgrave Macmillan: USA

Dovey, J. and Kennedy, H. (2006) Computer Games as Media Text? In Games cultures: Computer games as new media. OUP: Maidenhead

American Girl in Italy 看到甚麼？甚麼被看到？

一張照片在你面前你會看到甚麼？別人又會看到甚麼？

前者容易掌握，後者則十分難以預料。

看著這張 Ruth Orkin在1951 拍的經典照片 American Girl In Italy。希臘同學鴿子小姐說『應該是想表現歐洲人對義大利男生的既定印象吧？』其他同學也提出各種不同的看法。

我也看了這張照片好一陣子，突然覺得，以內容而言這張照片實在不算特別。照片中的義大利男生這麼放肆的意淫那個美國女孩，也不是只有義大利男生才做得出來吧。

當一個女生闖入了the Zone of Men(男人特區)，像一隻小綿羊不小心狼群。男生當然會拿出最原始的表現。這個場景在那個國家都會發生吧。

或許，這張照片的經典不是在於它特別而是它普通吧。不同國家或文化的人都能接收到這張傳遞照片的訊息。然後，創造他們自己的意象。

其實，許多偉大的作品之所以傳世，不是在於他們的獨特，而是他們都表達出某種人生中的共同經驗。

後記

攝影者是個女生，五十年後她找到這個美國女生，這個女生嫁給了義大利男生。讓照片的故事繼續延續下去。

Reference

介紹 http://www.orkinphoto.com/american_girl.php

Communication and Representation 符號辨讀

認識符號學（Semiotics）就從分析 McDonald's 的"Golden Arches"開始吧。

關鍵字：

denotation（符號）：the most direct or specific meaning of a word or expression
connotative（意含）：having the power of implying or suggesting something in addition to what is explicit
ideology（意識形態）：an orientation that characterizes the thinking of a group or nation
visual grammar：can be described the representation of textual
viewer /reader’s relationships

Exercise:使用這六個關鍵字，分析McDonald's的廣告

有關符號學的介紹與練習，open university 上有一門課程介紹得很清楚，適合新手入門。

Relate Link
Semiotics on open university

Design Education ICT tools' webstte

from futurelab

The websites relate to design Education ICT tools，Futurelab provides various information.

content form：Internet

	Tiletoy http://www.tiletoy.org/
	TileToy is a modular, electronic game prototype for tangible LED game tiles. TileToy brings the flexibility inherent in digital software to a physical tile that people can touch and interact with. By arranging the electronic tiles, players can engage themselves in various kinds of game play, ranging from fast-paced arcade style games to puzzle an learning games. Soda http://soda.co.uk/ Soda develops creative tools that help communities work, play and learn together. Formed in 1996 we are a team of artists, developers and entrepreneurs best known for our BAFTA-winning online construction environment
	SmartLab Projects http://www.smartlab.uk.com/2projects/index.htm Operating from its new 'home' base at UEL, SMARTlab has spread its wings to fill new purpose-built studios, including the MAGIC (Multimedia & Games Innovation Centre) PLAYroom, incubation and training spaces with linked fabrication, simulation, and product design facilities and a partner high def multistream film/video facility all on site, in the heart of the London Docklands
	FutureLab Projects http://www.futurelab.org.uk/projects#

Futurelab is passionate about transforming the way people learn. Tapping into the huge potential offered by digital and other technologies, we develop innovative resources and practices that support new approaches to learning for the 21st century.